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English Laundry – London for Men: Overview, Smell, Notes & More!

London is a perfume for men inspired by the sublime feeling of walking down the stately streets of London.

The fruity pineapple and green apple that it opens on smells delicious, and when it gets a bit lighter when it dries down, it smells even better.


  • Brand: English Laundry
  • Fragrance: London
  • Release: 2018
  • Gender: Men
  • Perfumer: N/A

Fragrance Notes

  • Top Notes: Pineapple, Blackberry, Apple
  • Heart Notes: Juniper, Bergamot, Patchouli, Ambergris
  • Base Notes: Oakmoss, Musk, Jasmine, Vanilla

What Does English Laundry London Smell Like?

London is a gentleman’s perfume with a very alluring yet mature bouquet.

It is a perfect cuddle fragrance, especially as the initial citrus starts to fade into the oakmoss and musk.

Generally, it has a very pleasant and masculine skin scent that smells good.

It is a no-brainer purchase for men who love fruit aromas but are looking for a more manly take on a citrus smell.

How Long Does English Laundry London Last For?

This cologne has a weak-to-moderate longevity and sillage.

It is a perfume better matched to moments of bedtime intimacy rather than crowded parties or outdoor events. 

English Laundry fragrances often tend to wear out quickly, so it is best to re-apply it throughout the day.

When Should You Wear It?

Spring and summer are the best seasons for this kind of aroma, but it holds up well any time of year.

It is well suited for indoor, evening events.

As for age, this is a very mature cologne and is usually appreciated by an older gentleman.

The eau de parfum is a particularly great choice for a man that is aiming for a dignified cologne.

And again, this is the bottle you will want to reach for if you are spending the night in an intimate setting, like other perfumes in the English Laundry line.

Where Should You Wear It?

The intrinsic notes of jasmine and vanilla clashing with the opening citrus notes makes this a very unique perfume and one that will draw attention no matter where it is worn.

However, it is certainly more appropriate for a date night than an office party.

Besides a night of romance, it is also a perfect choice for when you are spending quality time with those you love, whether friends or family.

Basically, this is cologne that would go well with good company, a glass of wine, and some takeout.

English Laundry’s London is certainly similar to their other bottles in this aspect, so if you have purchased a bottle from EL in the past, this version will work well for the same occasions. 

Presentation and Value For Money

Though this cologne is often compared to Creed’s Aventus, it is certainly much more affordable.

If you are hunting for a signature scent that is predominantly citrus but is not a burden on your pocket, this is a good replacement.

London is not the only cologne available that mirrors Aventus, but it does tend to be one of the most reliable ones.

As an eau de cologne, the middle notes of ambergris and patchouli do leave a lasting impression.

While the longevity of this perfume is not competitive, overall it is a good quality perfume for the price you pay.

It can be found online or in stores for the reasonable price of $30 – $40.

The Bottom Line

The tart fruitiness of this English Laundry cologne is surprisingly sexy and masculine.

It is a great perfume for a romantic date night, and it’s inexpensive as well.

As an imitation of Aventus, it is quite impressive, but it is even more impressive when considered on its own merits. 

Even when considered as an Aventus clone, this is still quite a unique fragrance.

It truly captures the rich history of London in a bottle.

Perfumes that Smell Like English Laundry London

London is not the only perfume that has tried to recapture the legendary fragrance of Aventus, with its own twist.

Here are some others:

1. Aventus Creed by Creed

The original pineapple and musk perfume that inspired London.

2. Crown by English Laundry

Another perfume by EL that features citrus notes and oakmoss as the base.

Unlike London, it is not a good Aventus clone, but it still has that great initial fruity spray.

3. Oxford Bleu by English Laundry

Another EL aroma that once again has that same oakmoss scent to it.

It also has the same fruity scent.

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